Starting from scratch — no website, no presence, just an email address
A M Pumps and Components Ltd is a specialist industrial engineering business based in Whaley Bridge, Derbyshire. They supply, build, and service pumps and components across a range of industrial sectors — with a workshop capable of producing bespoke pump assemblies, and a stock of ready-to-go units available for immediate purchase.
Before we got involved, they had no online presence whatsoever. No website, no listings, no social footprint — just an email address. Any potential customer who searched for them, or stumbled across the name, had nowhere to go and nothing to learn. Work came entirely through existing relationships and word of mouth.
The brief was clear: build a platform that establishes a credible online presence, showcases the depth of what they do, lets customers enquire and request quotes, and gives the team the tools to keep everything up to date themselves — without relying on external help for every small change.
A business with real depth and no way to show it
The challenge wasn't just building a website — it was finding a way to represent a genuinely complex business to a customer who might know very little about industrial pumps. The product range is broad, the builds are bespoke, and the stock changes regularly. A static brochure site would be outdated within weeks.
At the same time, the team needed to be able to update the platform themselves. Adding a new gallery item, updating stock availability, or making changes to product listings couldn't depend on a developer being available every time something changed.
- No website or online presence of any kind
- Customers found only an email address
- No way to showcase pump builds or gallery work
- No mechanism for online enquiries or quote requests
- Stock availability communicated by phone or email only
- All content updates required external technical help
- Full public-facing website live at ampumps.co.uk
- Services and manufacturer pages with full detail
- Filterable gallery showcasing completed pump builds
- Online enquiry and quote request forms
- Live stock listings updated directly by the client
- Admin dashboard — client manages all content independently
A complete public-facing platform built around how the business actually works
The public site covers everything a potential customer would need — from understanding the services and manufacturer relationships to browsing completed pump builds and checking what's currently in stock. Every section was designed to reflect how the business operates, not just what looks good on a web page.
The client runs the platform — no developer needed for day-to-day updates
A static website that goes stale within months would have been a missed opportunity. The admin dashboard was built from the ground up to give the A M Pumps team full control over the content that changes most — without needing to understand how any of it works under the hood.
Every part of the dashboard was designed around the team's actual workflow: uploading photos from the workshop, adding new stock when units arrive, updating inventory records, and making the kind of small content tweaks that would otherwise sit on a to-do list waiting for a developer's availability.
A business that now has a platform to match what it actually does
A M Pumps went from invisible online to having a complete, professional web presence — one that accurately represents the depth and quality of what they do. Potential customers can now find them, understand what they offer, see evidence of completed work, check stock availability, and make an enquiry — all without picking up the phone first.
Equally importantly, the team runs it themselves. The gallery grows as new builds are completed. Stock listings stay current. The platform is a living part of the business, not a one-time project that slowly becomes outdated.
See it for yourself
The platform is live and in active use. The gallery, stock listings, and service pages are maintained directly by the A M Pumps team as their work and inventory evolves.